What Affects Online ROI?

Online Factors That Affect ROInternet (Return On Internet)

Usability

• accessibility
• code
• changing standards
• load time
• page size

Design

• browser/OS compatibility
• readability
• navigation
• home page/landing pages

Content

• originality
• relevance
• actionable
• transactional

Analytics

• bounce rate
• conversion rate
• conversion path
• entry/exit pages

Mobile

• flexibility
• text/SMS
• adaptability
• device optimization/compatibility

Social

• community-building
• CRM
• marketing
• communications
• blogs/forums
• Twitter/Facebook/LinkedIn