ROInternet C-Suite Stats

According to a McKinsey report, “From 2004 to 2009, the Internet’s contribution to GDP in mature countries averaged about 20%.”

Dell reported last year upwards of $3 million in sales from its @DellOutlet account on Twitter.

“The $300 Million Button” explains how the removal of a registration button from a particular step in a purchase process resulted in a dramatic improvement in sales.

A project to improve intranet usability typically costs less than half a million for a 10,000-employee company with estimated productivity gains of $2-3 million per year for common intranet tasks, and several times that amount for company-specific tasks.

Because editors are often seen as unnecessary, we at IBM conducted a study to demonstrate their value for some of our marketing pages. We then ran an A/B test, where we served the unedited versions to a random sample of users and the edited versions to the rest of the users. We can provisionally conclude that well edited pages do 30 percent better than unedited pages.

Pitney Bowes estimates that every 5 visits to a specific question on the forum, or every 25 visits to a general post averts a customer service call. At a cost of $10 per call, that means a total savings of $300,000.

CISCO calculates that every 100 specialists can now do the work of 120, saving the company $5 million a year. Travel expenses for Cisco product specialists are down by as much as 60 percent.

By 2014, 142.1 million users, representing 53.9% of the US mobile user population, will access the internet using mobile browsers or applications.

Content delivery networks such as Akamai are designed to make web pages load faster. It compared the retailers in the Internet Retailer Top 500 Guide using its services versus those that do not and found Akamai customers experienced a 33% higher conversion rate on average.

Did you know that 40% of consumers will wait no more than three seconds for a Web page to load before abandoning a site?

An additional delay of one second can impact conversions by 7%, page views by 11%, and customer satisfaction by 16%.

78% of online shoppers who experience a dissatisfying visit are less likely to buy from the same site again.

http://darmano.typepad.com/logic_emotion/2016/11/marketingtrends.html