For the latest numbers on radio, I found this in a BNET blog titled Podcasts: Promising New Ad Market?: What is news is that its been another bad year for radio, according toMediaPost:
Radio revenues probably dropped 7% in June compared to the same month last year, according to veteran radio analyst Jim Boyle of CL King and Associates–delivering a heavy blow to the industry in what is traditionally the second-biggest month of the year in terms of revenue.
As of now, the radio vs. podcast market is running in neat parallel to the television vs. online market. Radio and television still command huge audiences, but are slowly starting to show signs of stagnation, while podcasts, and to a lesser extent online, command smaller audience that are growing, and also can be more easily tracked and targeted.
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